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  • The Next Generation of Luxury: The Forces Behind How the New Luxury Audience Engages with Brands They Love

The Next Generation of Luxury

The Forces Behind How the New Luxury Audience Engages with Brands They Love

Social media is a driving force in how consumers experience the world today and how they interact with brands. For the emerging affluent consumer, ubiquitous social media, along with important social and economic shifts, has led them to define luxury in a whole new way. This white paper explores the motives behind these shifts and how the new luxury audience now engages with the brands they love.

Summary:

  • Why is Luxury Changing?
  • How is Luxury Changing?
  • Context for the Shift
  • Other Factors
  • Affluent Consumers and Community
  • What Defines New Luxury
  • What Does This Mean for Brands?