This white paper explores the different factors that influence the overall return on investment (ROI) of an online content marketing program. We’ll explain some of the primary considerations that should be reviewed when developing a content marketing measurement framework. We’ll cover the two fundamental measurement principles — hard ROI and soft ROI — we follow when crafting content marketing programs for our clients. We’ll also show you what various frameworks for success look like, and we’ll provide guidance on setting realistic ROI expectations at the outset of an engagement so you can more effectively gauge success for future programs.
- Rethink ROI to Properly Measure Success
- Understanding Hard and Soft ROI
- ROI Measurement Considerations