Keeping the real in real estate advice.

Home sweet (millennial) home

Millennials are just starting to buy homes, and they aren’t terribly inspired by traditional real estate marketing. Pace motivates millennial home buyers with unique, shareable content on Trulia’s core site plus extremely clickable emails, social media posts and influencer campaigns. The results have been impressive.

Site traffic has increased by 31 percent; registrations by 42 percent; and new and repeat visitors by 34 percent.