Pace redefines content with bold new positioning centered on brand love
GREENSBORO, NORTH CAROLINA (May 30, 2025)—Pace, the largest woman-owned independent content marketing agency in North America, celebrated 51 years with a new agency position focused on brand love.
Driven by sociocultural trends and deep industry insights, Pace is evolving its approach, positioning content as the engine of brand love. The agency has seen major wins this year across healthcare, banking, insurance, automotive and logistics—industries increasingly drawn to Pace’s reimagined content strategy.
“Content is the future,” said Laura Thomas, Chief Marketing Officer at Pace. “As we prepared to reintroduce ourselves, two recurring client needs stood out. First, marketing leaders are urgently looking to cut through the overwhelming noise in their categories and media channels—brand love is how they do it. Second, while content is the fastest-growing space for consumer engagement, satisfaction is declining. People are surrounded by content, but they’re connecting with less of it.”
Pace’s new positioning leverages strategic insights to deliver content experiences that stand out and spark meaningful emotional connection.
“Whether we’re talking about the experiences we create or the brand love that follows, it all ties back to business outcomes,” said Pace President Leigh Ann Klee. “Brands of all sizes are fighting to keep their customers engaged, or even just to keep them. Our clients stay with us well beyond the industry average because we help them build lasting emotional connections. That’s what powerful content does—and it’s what we continue to deliver.”
With the introduction of its new mission and refined tagline—Fuel Brand Love—Pace is rolling out a series of initiatives that reflect its evolved approach to content and customer engagement.
At the heart of this repositioning is proprietary research exploring how content drives emotional connection and brand love across different audience segments and industries. While content has historically been seen as a top-of-funnel tool, shifting media habits and consumer expectations have given content a more integrated role in the consumer journey.
“Consumers are hungrier than ever for content, and they’re consuming it constantly, often across multiple formats and platforms at once,” Klee added. “That’s not just a trend; it’s a shift in how people relate to brands.”
To help marketing leaders keep pace, the agency is pioneering new ways to create content that not only performs but resonates, anchored in strategic insight and designed for real impact.
As Pace reintroduces itself to the market, the agency remains focused on what matters most: content that creates lasting value, measurable impact and meaningful brand love.
Pace
Pace has spent over 50 years growing audiences and motivating action on behalf of the world’s most iconic brands. As an industry-leading content marketing agency, Pace combines content, strategy, analytics, user experience (UX) design and web development to fuel brand love. The agency’s client roster includes brands like Truist, Verizon, NewYork-Presbyterian, AAA, and Four Seasons and USAA. Based in Greensboro, North Carolina, Pace maintains a presence in several locations throughout the U.S., including New York and Atlanta.