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September 2016

Great Content! Now What?
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Facebook Makes Pages’ Organic Reach in News Feed Even More Dependent on Shares

Facebook recently announced that they have tweaked the News Feed algorithm again, and this time it favors more content posted by your friends and family. With this change, organic reach for brand Pages will be even more dependent on shares than before.Read the article to find out how this change will affect brands that use Facebook to connect with consumers.

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The LaCroix Guide to Tapping “Micro-Influencers”

The sparkling water brand LaCroix has tapped into micro-influencers on Instagram to engage millennials and inspire them to use their colorfully packaged products. Find out more about LaCroix and how they use micro-influencers in this article on Digiday.

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11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content

Writing powerful social media copy that grabs people’s eyes and wins their hearts can be a challenge. When your content isn’t breaking through the noise and connecting with consumers, all it may need are a few slight edits and tweaks. Find out more in this article on Buffer.

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Where Instagram and Facebook Advertising Converge and Where They Differ

This article discusses the similarities and differences between the Facebook and Instagram advertising platforms. The takeaway: Cut-and-paste advertising initiatives aren’t always your best bet when advertising on both channels. Learn more in this article on Marketing Land.

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Sephora Uncaps New Mobile Revenue Stream Via Shoppable Snapchats

Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms. Now all users have to do to “shop” the products in their snaps is download the ShopStyle app and take a screenshot of the snap featuring the product they’d like to learn more about. Cool, right? Learn moreabout how the beauty brand is fueling millennials’ impulse purchases in this article on Mobile Commerce Daily.

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Four Unlikely Brands That Are Killing it on Pinterest (and How Yours Can Too)

It’s no secret that Pinterest is great for brands that have eye-catching photography, “lust-worthy” products and offer helpful DIY tips and tricks for you to “pin it later.” But that doesn’t mean brands like MasterCard or Farmers Insurance haven’t succeeded on Pinterest. Find out more in this article on the Hootsuite blog.

STAINMASTER® Social-First Content and Community Management

The creation of social-first content is necessary for ensuring channel relevancy and leveraging messaging that resonates with unique audiences. As part of our partnership with STAINMASTER®, we develop social-first content for the brand’s active social media channels including Facebook, Pinterest and Instagram. This past March, Pace assumed overall responsibility for STAINMASTER® community management as well. Read about our progress in this new case study.

Check it out.
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Link In Profile

With Link In Profile, Instagram users can add a unique link to their bio to support content promoted in their posts. While links in captions are not clickable, by doing so Link In Profile adds the post and website link you want to direct your followers to onto a unique landing page; that page is accessed via the only clickable link on Instagram, which is located in your bio. For brands, this means that they can include a CTA for followers to learn more about a product by clicking the link in the brand’s profile, which takes them to a landing page that lists all the posts and associated links shared by that Instagram account. Learn more about Link In Profile in our one-sheet.

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