How content helps the world’s largest retailer motivate its associates

Inside the world of Walmart’s associates

We're creating connections between Walmart’s 1.3 million associates, spread across 5,280 U.S. Stores.

Walmart World magazine has been around for four-plus decades, ever since Sam Walton wrote the first issue on his typewriter. Pace transformed it into a multi-channel content experience aimed at helping Walmart associates feel ownership and pride in the business. To do that, we’ve told thousands of associate stories to share their advice, tips and experience, and dispatched our journalists into stores and events to find stories that bring Walmart culture to life.

1.3M associates in our audience

3x industry average time on site

3 in 4 readers say the content makes them proud

600+ content assets created annually