In a competitive job market, attracting top STEM talent requires more than just a strong product. It’s about showcasing a compelling employer brand. To stand out, PepsiCo partnered with Pace to craft an immersive digital storytelling experience that highlighted the brand’s entrepreneurial culture. This initiative not only transformed PepsiCo’s employer brand but also revitalized the talent acquisition story that is so crucial when trying to attract new employees.
The Challenge
The best and brightest job seekers—especially those with STEM backgrounds—were passing up PepsiCo in search of more attractive jobs in Silicon Valley and among tech brands. With such steep competition for talent, PepsiCo needed a way to bring to life their brand’s entrepreneurial culture and career opportunities through an immersive digital experience.
The Solution
PepsiCo’s talent acquisition team engaged Pace to develop and launch a new employee storytelling experience—spanning content strategy, UX design and the development of a new site. Pace’s work soon encompassed a redesign and evolution of the entire PepsiCo employer brand, as well as a relaunch of the brand’s global career site, all with a focus on attracting and engaging top-tier talent.
- ServiceS USED
- Strategy
- Creative
- UX & WEB DEVELOPMENT
10K
unique visitors within the first 30 days of launch
2.5x
higher than the industry average for click-through rate on job postings
20%
increase in time visitors spent engaged on the new sites
33%
above PepsiCo benchmarks for on-site conversion