“Show our heart,” said the world’s most valued telecom brand.

Humanize a telecom behemoth

Getting people to see Verizon as a technology brand instead of a utility company—all while vying for customers’ affections in a crowded and complex marketplace? We couldn’t phone that in.

So we told stories about the real people who use Verizon to enhance their lives—from the surfing photographer who captures each day’s sunrise to the mom who got fit using grit, determination and her smartphone.

We combined smart strategy and data-driven insights with beautiful content that truly drives value across Verizon’s retail, e-commerce, B2B and multicultural initiatives.