Lori is passionate, entrepreneurial, scrappy, and has a relentless focus on making things happen. She has a deep understanding of the evolving marketing landscape and is able to deliver results-oriented marketing solutions that have transformed business across an array of industries.
Prior to joining Pace, Lori worked for a number of top-tier agencies including DDB Chicago, Mullen Lowe, and most recently Wunderman Thompson and J. Walter Thompson Worldwide in New York. Lori offers a unique skillset with expertise across employer branding, consumer branding and performance marketing. She has served a range of clients including PepsiCo, Bayer, UnitedHealthcare, The Home Depot, Comcast, AAA, SHRM and 7-Eleven.
When she’s not supporting her children’s endeavors, her favorite past-time is challenging her husband on the golf course; he has yet to win.
The best solutions to tough marketing challenges come from alignment on KPIs, close collaboration with a team of wickedly smart people and a willingness to move outside your comfort zone.