Our People

Sarah Troncone

Headshot of Sarah Troncone

Sarah brings over 15 years of experience in digital marketing, having worked across major tech, global brands and agencies, including Amazon, PepsiCo, and Saatchi & Saatchi. Her career has spanned content strategy, social media, recruitment marketing and brand storytelling, with a consistent focus on creating work that is both impactful and human. 

As senior director of strategy at Pace, Sarah leads a team of digital strategists, analysts and SEO experts who help clients uncover insights, shape compelling narratives and design strategies that connect brands with their audiences in meaningful ways. 

Outside of work, Sarah is a passionate creator. She loves writing, painting, photography and exploring new places. She even wrote and published a children’s book dedicated to her daughter in 2024. For Sarah, creativity isn’t just part of her work; it’s the thread that ties together her professional journey and personal life. 

I lead with purpose, stay present and make space for both strategy and imagination. I believe the best strategies are born where creativity meets clarity.