People Turn to TikTok Creators for Financial Education

Hands counting money with 10 bubbles floating on the screen. In each of the bubble are faces of 10 different TikTok financial influencers.
By Joshua Ridley |

As the No. 1 most downloaded social media app, TikTok is a vital tool to consider for any marketing strategy. One of our previous blog posts illustrates how brands—not just individuals—can utilize TikTok to their advantage. Plenty of other brands have been able to raise brand awareness, sell products and services, and otherwise achieve success through carefully utilizing TikTok and its capabilities. And, perhaps surprisingly, TikTok has shown itself to be a great place for financial influencers.

Numerous influential creators build their followings around educating users on a never-ending selection of subject matter. One area of focus that has caught the attention of many, especially younger users, is how to manage and grow your personal wealth. TikTok creators have been able to successfully turn a notoriously challenging topic into easily digestible pieces of content that seamlessly fit into users’ endless scrolling. These influencers are helping steer their followers toward financial wellness for free, and we are here for it!

While there is a long list of influential TikTokers in this space, we’ve selected 10 personal finance creators you won’t want to miss.

@kaykilbride (formerly GirlsTalkStocks)

Kayla Kilbride focuses her content on teaching people about investing in the stock market. She claims that she can turn a 60-minute lecture into a 60-second TikTok, and she’s not wrong. Kayla breaks down the basics of investing and the stock market in engaging ways that her followers can easily digest, making her one of TikTok’s top financial influencers to watch.


Caleb Hammer hosts a YouTube talk show called Financial Audit,where he sits down with guests to take a deep dive into their problematic debt. He takes a blunt and straightforward approach with guests, almost like an intervention. Caleb does not have a background in finance, which makes his content appealing because he was able to repair his personal finances and now helps others to do the same. He posts clips from his full-length episodes on TikTok. His highest viewed TikTok video currently sits at 5.5M views. 


Parii Bafna wants her followers to join her on the journey to becoming money-savvy. She stands out among financial influencers on TikTok because her content, aimed at younger audiences and students, makes learning about financial wellness simple with tips on how to build credit, plan for the future and start investing.


Michela is a 27-year-old personal finance guide putting pen to paper to give her followers visual examples and explanations of everyday financial matters like understanding how to intelligently spend your money. After graduating with a finance degree and working in the industry, she created Break Your Budget as a platform to help other young women in their 20s navigate their finances.


Steve, the Financial Freedom Coach, is a former teacher who began living financially free in his early thirties and instructing others on how to do the same. He shares various ways to build wealth, save money and invest, while answering common money questions and providing financial life hacks. In addition to his niche as a financial influencer on TikTok, Steve also offers a free intro course through his Call To Leap coaching service.


As a Gen Z investor herself, Taylor Price decided it was important to “democratize” finance. Recently, she has been using her channel to talk about tangible finance topics such as traveling, gas, renting, etc.


Cohost of The Simple Money Guys podcast, John uses TikTok to help listeners “achieve financial independence.” Providing insights on subjects from credit cards and taxes to real estate and buying a car, he discloses hacks to save you money and breaks down industry jargon.


Vivian Tu is an ex-Wall Streeter answering your personal finance questions to help you get rich. Since we first published this article, Vivian’s TikTok follower count has grown by over 400%. After getting bombarded with finance questions at her tech company and seeing sketchy advice circulating during the pandemic, Vivian decided to step in and show others how to become financially literate as YourRichBFF in addition to educating viewers on current events in finance.


Humphrey Yang, a former financial advisor, has pivoted from skit-style TikToks to straightforward explanations of personal finance and investing concepts. He has a YouTube channel as well, where he goes more in-depth on investing and spending.


“Self-made millionaire” Mark Tilbury has by far the largest following of any TikTok financial influencers on this list. While the seven-figure CEO and YouTuber uses conversational and often comedic skits to share his knowledge, targeting Gen Z, his insights are useful to many. His TikToks cover everything from how to get rich to the basics of bitcoin.


Because of TikTok’s size, it has a plethora of topics, communities and niches for users to explore and engage with. Topics that might otherwise seem unpopular can become tangible and engaging, even with young users such as Gen Z.

The multimillion followings of the TikTok financial influencers listed above demonstrate that the same kind of popularity is possible for other subject matter experts, regardless of the topic.

Our team constantly has our ear to the ground when it comes to understanding how to use TikTok to its full potential. Subscribe to our newsletter to stay up to date on the latest insights.

Note: This blog post has been updated from the original version published in 2021.

Sign up for our monthly newsletter to get more content like this.