Your brand’s story begins and ends with your audience. Data acquired on your users, their behavior, and how they interact with your marketing and content is central to informing forward decision making.
All important and relevant analytics begin with a question—the what, how or why that describe the relationship between your customers and business. Our process begins with a key measurement framework, identifying the key business questions that data needs to answer. This framework drives the KPIs (key performance indicators) that will ultimately be used to measure success.
We then perform in-depth audits on your marketing and analytics platforms, ensuring that all tracking is accurate and optimized to provide usable KPI data. Pace Analytics provides ongoing support, insights, and actionable recommendations towards business objectives in the form of regular/ad hoc reporting, testing frameworks and implementation, user profiling, heat map/UX analysis, and conversion funnel optimization.