may 15 – dinner & keynote / May 16 – conference

A New Era of Content:
Emerging Technology + The Human Touch


Wednesday, May 15, 2024

Joe Pulizzi, Founder of Ccntent Marketing Institute

Keynote speaker: Joe Pulizzi (the godfather of content marketing)

Keynote topic: The Business of Content, and if I were You.

5:30 – 6:00 PM: Reception

6:00 – 8:00 PM: Welcome, keynote & dinner

Thursday, May 16, 2024

Master of Ceremonies: Gordon Bass | Chief Creative Officer, Pace

7:45 – 8:20 AM: Breakfast

8:20 – 8:30 AM: Welcome

8:30 – 9:00 AM: Unlocking the potential of generative AI for personal and business transformation | Jim Marous, The Financial Brand

9:00 – 9:45 AM: The new consumer psychology: Empower me, don’t sell me | Rebecca Brown, Pace

9:45 – 9:55 AM: How modern marketers should be thinking about AI | Jim Lecinski, Northwestern University

9:55 – 10:35 AM: Developing innovative digital experiences and products | Ana Grace, Disney; Michael Meder, Pace

10:25 – 10:40 AM: Break

10:50 – 11:25 AM: The secrets to high impact content | Andrew Bolton & David Brown, Knotch

11:25 AM – 12:00 PM: Enabling moments that matter through a data focused CRM strategy | Jared Roy, Salesforce

12:00 – 1:00 PM: Lunch and networking 

1:00 – 1:10 PM: AI in action: How brands are successfully implementing AI strategies | Jim Lecinski, Northwestern University

1:10 – 1:50 PM: The technology conundrum: Content, CMS, CRM, CDP and CX | Adam Morgan, Elevate Digital; Gordon Locke, Pace

1:50 – 2:20 PM: New channels, new stakes and how they shape audience trust, actions and perceptions | Michael Meder, Pace

2:20 – 2:30 PM: Making AI work for your business | Jim Lecinski, Northwestern University

2:30 – 3:10 PM: A critical convergence of media and content: Dorothy, we’re not in Kansas anymore! | Winnie Shen, Zeta Global

3:10 PM: Closing remarks


Registration and Event Venues

Wednesday, May 15, 2024 | Keynote and dinner
Harvey B. Gantt Center for African-American Arts + Culture

Thursday, May 16, 2024 | Main event programming
The Westin Charlotte

Event venues are conveniently located within walking distance of each other in downtown Charlotte, NC. Event registration is free for all Pace clients and includes meals throughout the program. Content+ attendees will also receive event-discounted hotel rates at the Westin Charlotte for hotel bookings completed by April 15, 2024.


Register today

Content+ registration is free for all Pace clients.