may 15 – dinner & keynote / May 16 – conference

A New Era of Content:
Emerging Technology + The Human Touch


Wednesday, May 15, 2024

Joe Pulizzi, Founder of Ccntent Marketing Institute

Keynote speaker: Joe Pulizzi
(the godfather of content marketing)

Keynote topic: The Business of Content, and if I were You

5:00 – 6:00 PM: Reception

6:00 – 8:00 PM: Welcome, keynote & dinner

Thursday, May 16, 2024

Gordon Bass, Chief Creative Officer, Pace

Moderator

Gordon Bass | Chief Creative Officer, Pace

7:45 – 8:20 AM: Breakfast

8:20 – 8:30 AM: Welcoming Remarks

Jim Marous, The Financial Brand

8:30 – 9:00 AM: Unlocking the potential of generative AI for personal and business transformation

Jim Marous, The Financial Brand

Rebecca Brown, Pace

9:00 – 9:35 AM: The new consumer psychology: Empower me, don’t sell me

Rebecca Brown, Pace

Jim Lecinski, Northwestern University

9:35 9:45 AM: How modern marketers should be thinking about AI

Jim Lecinski, Northwestern University

Ana Grace, Women in Product, Disney & Michael Meder, Pace

9:45 – 10:35 AM: Developing innovative digital experiences and products

Ana Grace, Women In Product, Disney Parks

Michael Meder, Pace


10:35 – 10:50 AM: Break


Andrew Bolton & David Brown, Knotch

10:50 – 11:25 AM: The secrets to high-impact content

Andrew Bolton & David Brown, Knotch

Jared Roy, Salesforce

11:25 AM – 12:00 PM: Managing expectations in customer moments through a data focused CRM strategy

Jared Roy, Salesforce


12:00 – 1:15 PM: Lunch and networking 


Andrew Morgan, Elevate Digital & Gordon Locke, Pace

1:25 – 2:10 PM: The technology conundrum: Content, CMS, CRM, CDP and CX

Adam Morgan, Elevate Digital

Gordon Locke, Pace

Winnie Shen, Zeta Global

2:20 2:55 PM: A critical convergence of media and content and customer journeys

Winnie Shen, Zeta Global

Gordon Bass, Chief Creative Officer, Pace

Moderator

Gordon Bass | Chief Creative Officer, Pace

2:55 3:00 PM: Closing Remarks