Wednesday, May 15, 2024

Keynote speaker: Joe Pulizzi (the godfather of content marketing)

Keynote topic: The Business of Content, and if I were You.

5:30 – 6:00 PM: Reception

6:00 – 8:00 PM: Welcome, keynote & dinner

Thursday, May 16, 2024

Master of Ceremonies: Gordon Bass, Executive Creative Director, Pace

7:45 – 8:20 AM: Breakfast

8:20 – 8:30 AM: Welcome

8:30 – 9:00 AM: The new psychology of consumers: why generational cohorts no longer work for brand building 

9:00 – 9:40 AM: Five clever, must-have technologies supercharging creative development and brand expression 

9:45 – 10:30 AM: AI deep dive | Innovative ways to use AI for storytelling 

10:30 – 10:45 AM: Break

10:45 – 11:15 AM: New channels, new stakes and how they shape audience trust, actions and perceptions 

11:15 AM – 12 PM: Three AI case studies in action, with “how to” solution roadmap handouts

12 – 12:45 PM: Lunch and networking 

12:45 – 1:15 PM: Campaign review: The secrets to high impact content  

1:15 – 1:45 PM: New CRM and CDP platforms that are gamechangers for journey-based content and engagement

1:45 – 2:15 PM: Savvy tools and techniques for a social-first world 

2:15 – 2:45 PM: A critical convergence of media and content: Dorothy, we’re not in Kansas anymore! 

2:45 – 3:00 PM: Closing remarks

Wednesday, May 15, 2024 | Keynote and dinner
Harvey B. Gantt Center for African-American Arts + Culture

Thursday, May 16, 2024 | Main event programming
The Westin Charlotte

Event venues are conveniently located within walking distance of each other in downtown Charlotte, NC. Event registration is free for all Pace clients and includes meals throughout the program. Content+ attendees will also receive event-discounted hotel rates at the Westin Charlotte for hotel bookings completed by April 15, 2024.