Britta is a trusted and perceptive creative leader known for her ability to collaborate, manage and mentor. The result? Multichannel programs and concepts that deliver for clients in complex businesses.
B2B and financial services are a current focus for Britta at Pace, including Truist Wealth and Truist Commercial. She began at Pace in 1998, as part of the Delta Air Lines team; other past projects include AAA, Brighthouse Financial, PepsiCo, STAINMASTER, Verizon and Wells Fargo.
Britta graduated from Northwestern University’s Medill School of Journalism and the University of North Carolina – Chapel Hill. Her work has garnered national awards from the Content Marketing Institute and FOLIO.
Britta’s most important credentials are with her family. Twenty years ago, a Pace colleague set her and her husband up on a blind date. Today, the Meltons have twin sons and an 85-pound mutt, and they all enjoy travelling from the mountains to the sea in North Carolina.
Marketing is a team sport. It takes multiple people’s gifts, ideas, insight and hard work to do what we do. I value working with others in this profession.