Gordon crafts stories that stick. He’s been the creative mind behind award-winning campaigns, content programs, and videos for brands like Boston Consulting Group, Ford, Four Seasons, PepsiCo, USAA, and Verizon.
With roots in tech journalism, Gordon brings a natural curiosity and analytical eye to everything he touches. He’s contributed to brands from Amazon to Harvard Business Review to Wired, consulted for creative agencies in the US, UK and Canada, and built a reputation as an author and screenwriter.
This array of experiences helps Gordon turn brand challenges into stories and experiences that connect and deliver results—without sacrificing integrity or audience trust.
Before joining Pace in 2013, he was VP and Editorial Director of branded content at Time Inc.
Gordon is a TEDx speaker and has presented at Content Marketing World, PRSA and the Adventure Travel Film Festival. When he’s not breathing life into brands, you’ll find him Nordic skiing and gravel biking the mountains around his home in Vermont.
I love creating new brand experiences based in the timeless craft of storytelling. The principles taught by Aristotle still shape everything from videos to virtual reality.