The Carnegie Baade and Clay telescopes

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Carnegie Science

How can a world-renowned science institute help enthusiasts, researchers and donors find their way out of a confusing online labyrinth? We helped Carnegie Science do this by developing a smart digital destination with clear navigation and messaging that conveys the institute’s uniqueness and quality of work.

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Challenge

Carnegie Science needed to improve its digital experience. The existing website was confusing for donors, researchers and others looking for information. It also failed to highlight the rigor of its research initiatives.

Solution

We designed and developed a new digital destination that streamlined four sites into one. The connected experience told the story of Carnegie Science and clearly conveyed its value proposition.

Results

Launched in 2024, the new site reached a 209% increase in unique website visitors year over year. Our new site also delivered an 83% boost in organic traffic in the first month following its launch.

The Carnegie Science website displayed on a computer monitor

Thinking like a creative technologist 

We blended creativity, technology and user-focused design to develop a new and engaging site experience. First, we helped make the content more findable and accessible. By redesigning the homepage and landing pages, we enabled users to search by scientific division, research topic or instrumentation.

The Carnegie Science website displayed on a laptop
Carnegie Science website article on a smartphone screen

Building a connected ecosystem for Carnegie Science 

By integrating four websites into one comprehensive digital ecosystem, Carnegie Science could better speak to each of its audiences: science enthusiasts, researchers and donors.

  • Conducted a heuristic analysis, user study, interviews, SEO audit and ADA audit to get a full picture of what the ecosystem should look like.
  • Updated site structure, global navigation and homepage.
  • Revised division landing pages so each one could tell its own story but still be a part of the overall digital experience. All creative reinforced and reflected the unique brand value proposition.
The Carnegie Science website, as shown on both a laptop and mobile device

Value-adds complete the experience 

The Pace team recommended and developed additional site pages and content to complete the experience and tell the Carnegie Science story.

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