Anatomy of a content optimization strategy
Content marketers all too often forget that the content creation journey should not end at launch. Content requires maintenance, revision and optimization over its entire life cycle, maximizing its return on investment (ROI).
Prioritize and improve your digital content strategy
This white paper explains the five core areas of content optimization—the process of improving content for users, search engines and business results—a key part of any successful content program that extends the life and reach of content.
Key competencies for content optimization include:
- User experience (UX)
- Performance
- Governance
- Channel and device optimization
- Testing
