Pace Insights
We share a little of what we’ve learned along the way.
What You Need to Know About Ads.txt Today
2 million publishers have adopted the ads.txt program, predicting that it might be the best defense against fraud. Read more to find out why this new technology is so important.
Estée Lauder’s Elixir of Promise: A Lasting Brand Attachment
How Estée Lauder has been able to create a sense of brand attachment for consumers by tapping into how women are thinking at various times in our culture.
Media Bootcamp #1: Paid Media, The “Real” Hunger Games
Pace's media department has launched a series of media boot camps that invites all roles of the company to learn more about the media process. Topic #1: paid media.
