We share a little of what we’ve learned along the way.
Estée Lauder’s Elixir of Promise: A Lasting Brand Attachment
How Estée Lauder has been able to create a sense of brand attachment for consumers by tapping into how women are thinking at various times in our culture.
Media Bootcamp #1: Paid Media, The “Real” Hunger Games
Pace's media department has launched a series of media boot camps that invites all roles of the company to learn more about the media process. Topic #1: paid media.