We share a little of what we’ve learned along the way.
Estée Lauder’s Elixir of Promise: A Lasting Brand Attachment
How Estée Lauder has been able to foster a sense of brand attachment for consumers by tapping into how women are thinking and feeling at various times in our culture.
Media Bootcamp #1: Paid Media, The “Real” Hunger Games
Pace's media department has launched a series of media boot camps that invites all roles of the company to learn more about the media process. Topic #1: paid media.
How Much Content Does Your Audience Need? A B2B Case Study
Sometimes one of the hardest questions to answer for your content strategy is not figuring out what your audience needs, but how often they need it. Explore this B2B case study to figure out the optimal number of content pieces to provide to your client’s audience.