The Age of Agile Content: Transforming a branded content machine into an agile content engine

An image depicting the planning process.

The Agile Content Engine (ACE)SM is a model that brings nimbleness to brand journalism. It brings audience-tuned people, processes, platforms and performance together  into an efficient multi-channel content ecosystem that delivers results and gets a brand’s authentic editorial to market efficiently and effectively. In this white paper we explore what it means to be an agile content engine.


  • How ACE brings agility to content marketing
  • Nine mistakes that hinder content agility
  • The walk-jog-run construct