Pace, a national marketing agency headquartered in Greensboro, has launched the Pace Impact Project to help local businesses harness the power of social media.
GREENSBORO, NORTH CAROLINA (JANUARY 22 2021) — With so many small and local businesses struggling to survive the pandemic, Pace, the largest independent integrated content and brand storytelling agency in North America, has launched an innovative program aimed at helping local minority and underserved entrepreneurs fuel their businesses by building a successful social media presence.
The Pace Impact Project was developed to specifically partner with traditionally underrepresented business founders in the communities Pace calls home, including Greensboro, North Carolina, the agency’s headquarters since it was founded in 1973. Selected participants will receive pro bono services focused on social media marketing. The goal is to create campaigns that are unique to each participating business and its needs—whether that is generating awareness, increasing consideration from new customers or converting engaged customers. Each entrepreneur will have the opportunity to learn how to measure and continue their social media efforts throughout the program so that they can continue to utilize best practices after completing the program.
“Social media marketing is crucial to every business’s marketing strategy. Businesses, both large and small, need to have a strong social media presence in order to succeed in today’s highly competitive market. That’s just a fact. But the problem is that this is often easier said than done, especially for small businesses. We’ve selected four unique local businesses in four different industries—fashion, restaurant, hospitality and healthcare—to launch this exciting program, and we can’t wait to see the results,” says Gordon Locke, president and chief marketing officer of Pace.
This year’s first-ever cohort consists of four Triad businesses, three in Greensboro and the fourth in Winston-Salem:
In addition to one-on-one consultations, selected businesses will be provided with:
- An annual social media plan and calendar for 2021
- Two or three curated social media posts per month
- Training on how to curate their own social media posts and maintain their social media plan in the future
“Giving back is at the center of who we are at Pace. We donate 10–15% of our profits every year, and we offer our employees time off to volunteer. We also take diversity and inclusion very seriously. We’re a certified woman-owned and woman-led business. I think this program combines these two things that are at our very essence, and our first cohort is simply inspiring,” says Leigh Ann Klee, president and chief operating officer of Pace.
For more information about the Pace Impact Project, please visit www.paceco.com/pace-impact-project.
Pace is a national full-service marketing agency that specializes in integrated brand storytelling. We serve clients regionally and globally to help move their customers and employees to action through a potent combination of audience-first, data-driven thinking, smart strategies, technology and amazing creative. Our staff is made up of more than 300 creatives, strategists, analysts and technologists, located across the country, who are shaping the marketing world each second. Our 3,000-square-foot in-house studio honors Pace’s culture of helping brands redefine what is possible through amazing creative work with flawless delivery that brings stories to life. Pace has offices and key client hubs across the U.S. For more information, please visit Paceco.com, Twitter or LinkedIn.
- Woman-owned, woman-led company for 40+ years
- 60% of Pace employees are women, with half serving in a director or executive role
- Average employee tenure of seven years—double the industry average
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