Pace Impact Project

Serving our communities and underrepresented businesses in need

At Pace, we believe in entrepreneurism, giving back and paying it forward. We’ve developed a program to partner with underrepresented business founders to create a positive impact because we believe that investing in our community will propel a meaningful, innovative and profitable entrepreneurial ecosystem for the future. The Pace Impact Project Program will select up to four entrepreneurs and small businesses to share our marketing expertise with and help them develop their social media presence.

Pace will work with the selected businesses to harness the power of social media to create a campaign that will measurably impact the chosen businesses and their bottom lines, whether it is generating awareness, increasing consideration from new customers or converting engaged customers. Pace will also teach the businesses selected for the Pace Impact Project how to measure and continue their social media efforts thereafter. Each company’s social media campaign will include a social media calendar and a recommended cadence of posts.


Selected businesses will be provided with:

Annual social media plan with a calendar

2-3 social posts per month created by Pace and coaching for creating the balance of posts for the month.

Training on how to maintain their social media plan in the future

Ideal small business candidates will have the following characteristics:

  • Multicultural, LGBTQ+, woman, veteran, disabled or otherwise underrepresented founder or co-founder
  • Located within one of the Pace communities (Greensboro, NC; New York, NY; San Antonio, TX)
  • A commitment to working with Pace team members and providing business information relevant to creating a meaningful social media campaign


Applications accepted  October 20–December 1, 2020