Anatomy of a Content Optimization Strategy

Anatomy of a Content Optimization Strategy

How to Prioritize and Improve Your Digital Content Strategy

Content marketers all too often forget that our work is not complete with the launch of new content. Content is a valuable business asset that requires maintenance, revision and optimization over its entire life cycle, maximizing its return on investment (ROI).

This white paper explains the five core areas of content optimization—the process of improving content for users, search engines and business results—a key part of any successful content program that extends the life and reach of content.


  • Overview
  • The five core competencies of content optimization
    • Performance
    • Governance
    • Channel and device optimization
    • Testing
    • User experience (UX)
  • Conclusion