Pace’s Digital Acceleration Model: Seven key dimensions for achieving a customer-focused digital future

Man on the phone and graphs alluding to digital acceleration

Recent trends show the importance of digital acceleration for brands. Advanced digitization is directly linked to growth, with more consumers demanding better digital experiences. This has become even more apparent in the past few years, as technology adoption accelerated and disruptive new systems like generative AI have become commonplace.

Although digitization is often only equated with technological transformation, digital progress also requires processes and people. The latter two have a profound impact on a brand’s budget and technologies as it seeks to prioritize digital experiences—and frequently can make or break digital transformations. To create a brand-wide technology-forward paradigm requires not just tool adoption and operational innovation but a true culture of digitization.

This white paper proposes a different approach to digital transformation progress based on Pace’s unique model. Our model breaks the digitization process up into smaller, more manageable projects any brand can try. This white paper delves into each of the seven dimensions of Pace’s acceleration framework and also outlines three common human factors that stall brands’ efforts.


  • Overview
  • Introduction: The thrust of digital acceleration
  • Digital acceleration in practice
  • Three human factors that stall digital progress
  • Conclusion