Recent trends show the importance of digitization for brands as it is directly linked to growth, with more consumers demanding better digital experiences. Although digitization is often only equated with technological transformation, digital progress also requires processes and people. The latter two have a profound impact on a brand’s budget and technologies as it seeks to shift into digitization—and frequently can make or break these transformations.
This white paper proposes a different approach to digital progress based on Pace’s digital acceleration model, which breaks up the digitization process into smaller, more manageable digital acceleration projects. It delves into each of the seven dimensions of Pace’s digital acceleration framework and also outlines three common human factors that stall digital acceleration efforts.
Summary:
- Overview
- Introduction: The thrust of digital acceleration
- Digital acceleration in practice
- Three human factors that stall digital progress
- Conclusion
