The Age of Agile Content: Transforming a branded content machine into an agile content engine
Content quality matters more than ever—but so does creative efficiency. The right strategy and operational model are key to keeping both.
Speed up content outputs without hindering content effectiveness
The Agile Content Engine (ACE)SM is a model that brings nimbleness to brand journalism. It brings audience-tuned people, processes, platforms and performance together into an efficient multi-channel content ecosystem that delivers results and gets a brand’s authentic editorial to market efficiently and effectively.
In this white paper explores what it means to be an agile content engine, including:
- Nine mistakes that hinder content agility
- The walk-jog-run construct
- How ACE brings agility to content marketing
