may 15 – dinner & keynote / May 16 – conference
A New Era of Content:
Emerging Technology + The Human Touch
Joe Pulizzi
The Tilt
Winnie Shen
Zeta Global
Jared Roy
Salesforce
Rebecca Brown
Pace
Andrew Bolton
Knotch
Jim Lecinski
Northwestern University
David Brown
Knotch
Ana Grace
Women in Product,
Disney
Gordon Locke
Pace
Adam Morgan
Elevate Digital
Michael Meder
Pace
Jim Marous
The Financial Brand
Join us at Content+ 2024 to explore a new age of content, new channels, emerging martech and adtech (Madtech!).
Discover in a collaborative setting the opportunities and implications for marketing organizations and brands paving a brave path for the future.
CONTENT+ 2024 agenda
Wednesday, May 15, 2024
Keynote speaker: Joe Pulizzi
(the godfather of content marketing)
Keynote topic: The Business of Content, and if I were You
5:00 – 6:00 PM: Reception
6:00 – 8:00 PM: Welcome, keynote & dinner
Thursday, May 16, 2024
Moderator
Gordon Bass | Chief Creative Officer, Pace
7:45 – 8:20 AM: Breakfast
8:20 – 8:30 AM: Welcoming Remarks
8:30 – 9:00 AM: Unlocking the potential of generative AI for personal and business transformation
Jim Marous, The Financial Brand
9:00 – 9:35 AM: The new consumer psychology: Empower me, don’t sell me
Rebecca Brown, Pace
9:35 – 9:45 AM: How modern marketers should be thinking about AI
Jim Lecinski, Northwestern University
9:45 – 10:35 AM: Developing innovative digital experiences and products
Ana Grace, Women In Product, Disney Parks
Michael Meder, Pace
10:35 – 10:50 AM: Break
10:50 – 11:25 AM: The secrets to high-impact content
Andrew Bolton & David Brown, Knotch
11:25 AM – 12:00 PM: Managing expectations in customer moments through a data focused CRM strategy
Jared Roy, Salesforce
12:00 – 1:15 PM: Lunch and networking
1:25 – 2:10 PM: The technology conundrum: Content, CMS, CRM, CDP and CX
Adam Morgan, Elevate Digital
Gordon Locke, Pace
2:20 – 2:55 PM: A critical convergence of media and content and customer journeys
Winnie Shen, Zeta Global