Next, identify and prioritize your top social media channels. What role do each of these channels play in your customers’ journey? For example, you may use LinkedIn to communicate business updates, products and industry news in a professional manner while taking a more behind-the-scenes, friendly approach on Facebook.
Think about how you want your brand to look on social, include a condensed style guide with examples for what you want social media posts to look like.
Finally, incorporate hashtag usage and community management into your guide. Identify branded and nonbranded hashtags that make sense for your company. Decide how your brand will interact within relevant social media communities.