There’s a little thrill I get hitting send on a deliverable to a client. While I may not have actually created the deliverable, we client solution partners (CSPs) are there every step of the way, collaborating with our creative, strategy, analytics and development teams. And, most of all, we’re collaborating with our clients so that we can be their voice in the room and anticipate their thoughts and feedback. So, when I hit send on that email after checking it over for what seems like the millionth time, a wave of exhilaration surges through me.
And then, boop. You, the client, see that email hit your inbox. I know you are just as excited to receive it as I am sending it! As you’re reviewing, you are going to have feedback that can move creative executions from great to stellar. You may think, “Where should I start with providing feedback?” or “How do I make sure to get my thoughts across clearly?” Well, as I often say to my clients, I’m happy to help.