Engage With Their Sponsored Content
To be frank, there’s nothing more odd than when a brand pays me to create all this great content, but doesn’t engage with it once it goes up on my channels. Commenting, liking and re-posting sponsored content from your influencers is a best practice that influencers appreciate and expect, but one that many brands fail to do. Why wouldn’t your brand engage with the content you’re paying them to create?
Have Realistic Expectations
It’s unrealistic to expect one post from one influencer to magically double your sales from the previous month, increase your social media followers by 50% or make your brand “go viral.” To their fans, a sponsored post is simply a footnote in the influencer’s larger story. This is why creating a campaign that’s supported by multiple influencers is much more effective than a single post by a single influencer. A well-planned campaign can generate more buzz than a few random sponsored posts ever could.
From the perspective of an influencer, when other influencers post content promoting a campaign that they’re a part of, you feel much more supported. It’s nice to know that you’re not the only one out there shouting a brand’s message for the entire world to hear.
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These are just a few lessons I’ve learned working as an influencer, and working for Pace on influencer campaigns. There’s no one way to “do” influencer marketing, but if you keep these points in mind you’ll be on your way to successfully executing your next campaign and building relationships with influencers that can benefit you both now and in the future.
Now it’s your turn: Are you an influencer who’d like to share some tips and tricks you picked up while working with brands? Or, maybe you’re someone on the agency side who has questions about working with influencers. Let me know in the comment section below!