Our People

Gordon Bass, Vice President, Group Creative Director

Gordon Bass

Vice President, Group Creative Director

“I love creating new brand experiences based in the timeless craft of storytelling – the principles first taught by Aristotle still underpin everything from video to virtual reality.

As a creative leader and storyteller, Gordon Bass develops and directs innovative, results-driven content programs for some of the world’s most respected brands. For more than 15 years he has led award-winning branded content programs for an array of consumer and B2B clients including Boston Consulting Group, Chase, Ford, Four Seasons, New York-Presbyterian, USAA and Verizon. Before joining Pace in 2013, he was VP, Editorial Director at the branded content division of Time Inc. Gordon has written, edited and consulted for brands including Amazon, CNET, Men’s Journal and Wired, and has worked on a wide range of media projects; in 2013 he signed a scripted series development deal with AMC, and his biography of adventurer Ben Carlin, The Last Great Australian Adventurer, was published by Penguin Books Australia in 2017.

When Gordon isn’t busy crafting incredible stories for Pace, he volunteers with a variety of civic organizations, travels the world, and even roasts his own coffee beans in his garage!

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