Katharina Bethea

Director of Strategy

Katharina’s curiosity has served her well and led her to achieve great results in the last 15+ years. Her career started in telecommunications and quickly led her to retail, where there is always something new to learn. Having worked for retailers such as Walmart and Target, Katharina witnessed first-hand the rapid evolution of e-commerce and the importance of reliable data and sound strategy.

Ever curious, Katharina believes you can learn a lot from looking outside your industry for inspiration and innovation. She’s an avid reader and podcast listener, always open to discovering new methods and ways of thinking.

Katharina is a loyal Tarheel even though she received her MBA from Wake Forest University. She believes in the power of movement, good food, and strong coffee to lift one’s spirits and can often be found dancing in the kitchen.

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