google analytics

a consumer browsing a website on their laptop

Making Site Interactions Count: Advanced Interaction Measurements
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Are Your Analytics Too Complicated and Lacking Usability?
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How to Identify (and Remove) Spam and Bot Traffic From Google Analytics
a trendline in a Google Analytics report

Google Analytics KPIs: Getting the Basics Right
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How to Use Google Analytics to Track a User’s Original Traffic Source
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Google Analytics KPIs: Get the most out of your visitors’ interaction with your webpages
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A New Approach to the Average Time on Page in Google Analytics

How to Use UTM Tagging in Google Analytics
a close look at data within Google Analytics

How to Use Google Analytics Advanced Segments

What’s the Difference? Comparing Google Analytics and Adobe SiteCatalyst