From emotional connection to content connection
Marketers often struggle to balance brand and demand, generating leads in the short term and enhancing consideration for the future. Content can offer the best of both.
How brand attachment meets demand in the age of useful content
This paper explores the intersection of brand attachment theory and a demand-driving content strategy.
Drawing on Pace’s experience implementing a new model in which content builds emotional connection and demand simultaneously, this white paper shares real-world examples of marquee brands using content to fuel connection.
