7 trends shaping the future of life science and pharma marketing
Rapid and radical business change is the new normal. To transform contemporary challenges into opportunities, marketers in pharma and life sciences must understand how the industry is evolving—and how to balance technology with human touch.
Elevating the total customer experience for medical patients
This resource offers practical insights on how life sciences and pharmaceutical brands can evolve their marketing to address trends across:
- Sensory marketing
- Patient ownership of the brand story
- Personalization and customization in regulated industries
- Microjourneys in life sciences
