Building emotional connections across the customer journey
Estée Lauder's Elixir of Promise: A Lasting Brand Attachment
How Estée Lauder has been able to create a sense of brand attachment for consumers by tapping into how women are thinking at various times in our culture.
Personalization Pioneers: 4 Ways to Increase Personalization
Consumers already expect a more personalized experience. Here are 4 ways you can increase the success of your personalization strategy.
Power of the Parent: The Science and Impact of Master Brand Storytelling