Anatomy of a Content Optimization Strategy

How to Prioritize and Improve Your Digital Content Strategy

All too often content marketers forget that our work is not complete with the launching of content. Content is a valuable business asset that requires maintenance, grooming, and optimization over its
entire life cycle, maximizing its return on investment (ROI).

This white paper will explain the five core areas of content optimization — the process of improving content for users, search engines, and business results — a key part of any successful content program that extends the life and reach of your content.


  • The Five Core Competencies of Content Optimization
  • Measuring Content Engagement to Maximize Performance
  • Maximize Content Usage Through Governance

Additional Reading