The Age of Agile Content

Transforming a branded content machine into an agile content engine

The Agile Content Engine (ACE)SM is a model that brings nimbleness to brand journalism. It brings audience-tuned people, processes, platforms and performance together  into an efficient multi-channel content ecosystem that delivers results and gets a brand’s authentic editorial to market efficiently and effectively. In this white paper we explore what it means to be an agile content engine.

Summary:

  • How ACE Brings Agility to Content Marketing
  • Nine Mistakes That Hinder Content Agility
  • The Sprint-Run-Jog Construct

Additional Reading

Determining Success: The Value in Conducting a Content Audit

Determining Success: The Value in Conducting a Content Audit

A content audit is a simple yet richly informative process that can help you uncover the trends that drive your brand’s success. We explain the value here.

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Speed, Values and Content Coherence: Key Takeaways From the Bentonville Brand Innovators Summit

Speed, Values and Content Coherence: Key Takeaways From the Bentonville Brand Innovators Summit

At the Brand Innovators Summit three big themes emerged, we’re diving into them here.

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