The Age of Agile Content

Transforming a branded content machine into an agile content engine

The Agile Content Engine (ACE)SM is a model that brings nimbleness to brand journalism. It brings audience-tuned people, processes, platforms and performance together  into an efficient multi-channel content ecosystem that delivers results and gets a brand’s authentic editorial to market efficiently and effectively. In this white paper we explore what it means to be an agile content engine.

Summary:

  • How ACE Brings Agility to Content Marketing
  • Nine Mistakes That Hinder Content Agility
  • The Walk-Jog-Run Construct

Additional Reading