How do you raise awareness about the importance of a premium ingredient brand when most people don’t know exactly what it is? Pace solved the challenge by showing how innovations from the LYCRA® brand make a difference in the garment industry.
With a mix of branded social campaigns, digital and print content, and a complete transformation of paid search efforts, Pace helped increase relevancy in the market and consumer awareness of the LYCRA® brand, leading to a massive increase in clicks, year over year.
125%
increase in unique users
7%
click through rate (vs. 2% benchmark)
50%
improvement in CPC, with improved downstream engagement
21%
increased visibility and reach
