LYCRA

Breaking the pattern of the garment industry

Breaking the pattern of the garment industry

More than just a fiber

How do you raise awareness about the importance of a premium ingredient brand when most people don’t know exactly what it is? Pace solved the challenge by showing how innovations from the LYCRA® brand make a difference in the garment industry.

With a mix of branded social campaigns, digital and print content, and a complete transformation of paid search efforts, Pace helped increase relevancy in the market and consumer awareness of the LYCRA® brand, leading to a massive increase in clicks, year over year.

125%increase in unique users

7%click through rate (vs. 2% benchmark)

50%improvement in CPC, with improved downstream engagement

21%increased visibility and reach

lycra pace

The “Break the Pattern” campaign didn’t just break the pattern within the imagery; it broke through the noise of the social feed to reach our target audience of active, fashionable millennial women.

connect lycra

For Lycra’s B2B content site, Pace completely transformed the brand’s SEM program, reinvesting dollars for better segment optimization.

lycra moves you pace

Pace created a B2B product video disguised as a consumer brand awareness piece. The video helped the LYCRA® brand show how their innovative fiber technology delivers fit, shape and comfort that lasts, with the presence and power of a brand anthem.

More Work

AAA-AUTO CLUB GROUP

AAA-AUTO CLUB GROUP

TRULIA

TRULIA