Breaking the pattern of the garment industry

Breaking the pattern of the garment industry

More than just a fiber

How do you raise awareness about the importance of a premium ingredient brand when most people don’t know exactly what it is? Pace solved the challenge by showing how innovations from the LYCRA® brand make a difference in the garment industry.

With a mix of branded social campaigns, digital and print content, and a complete transformation of paid search efforts, Pace helped increase relevancy in the market and consumer awareness of the LYCRA® brand, leading to a massive increase in clicks, year over year.

125%increase in unique users

7%click through rate (vs. 2% benchmark)

50%improvement in CPC, with improved downstream engagement

21%increased visibility and reach