How do you raise awareness about the importance of a premium ingredient brand when most people don’t know exactly what it is? Pace solved the challenge by showing how innovations from the LYCRA® brand make a difference in the garment industry.

With a mix of branded social campaigns, digital and print content, and a complete transformation of paid search efforts, Pace helped increase relevancy in the market and consumer awareness of the LYCRA® brand, leading to a massive increase in clicks, year over year.


increase in unique users


click through rate (vs. 2% benchmark)


improvement in CPC, with improved downstream engagement


increased visibility and reach