Capturing the attention of travelers at 40,000 feet with content that trumps other entertainment options? It wasn’t a flight of fancy.
Humble brag: Southwest’s inflight magazine is the most read in the nation. Why? Because Southwest: The Magazine delivers fun, engaging content that aligns with the brand’s unique personality and culture, while reinforcing the brand.
![](https://www.paceco.com/wp-content/uploads/2022/09/darcy-spread-swe-gray-1200x675.jpg)
![](https://www.paceco.com/wp-content/uploads/2022/09/Paceco-half-southwest2-600x675.jpg)
5.5
million monthly readers
8
content delivery channels
![](https://www.paceco.com/wp-content/uploads/2022/09/swe-cover-millennial-600x675.jpg)
![](https://www.paceco.com/wp-content/uploads/2022/09/swe-cover-pinball-600x675.jpg)
32
minutes average magazine reading time
40
awards won
![](https://www.paceco.com/wp-content/uploads/2022/09/Paceco-half-southwest-600x675.jpg)
![](https://www.paceco.com/wp-content/uploads/2022/09/yes-spread-swe-gray-1200x675.png)
![](https://www.paceco.com/wp-content/uploads/2022/09/homepage-swe-purple-1200x675.jpg)