SOUTHWEST

Complement–don’t disrupt–the brand love

Capturing the attention of travelers at 40,000 feet with content that trumps other entertainment options? It wasn’t a flight of fancy.

Humble brag: Southwest’s inflight magazine is the most read in the nation. Why? Because Southwest: The Magazine delivers fun, engaging content that aligns with the brand’s unique personality and culture, while reinforcing the brand.

5.5 million monthly readers

8 content delivery channels

32 minutes average magazine reading time

40 awards won