Keeping people reading while their heads are in the clouds (literally).
Complement–don’t disrupt–the brand love
Capturing the attention of travelers at 40,000 feet with content that trumps other entertainment options? It wasn’t a flight of fancy.
Humble brag: Southwest’s inflight magazine is the most read in the nation. Why? Because Southwest: The Magazine delivers fun, engaging content that aligns with the brand’s unique personality and culture, while reinforcing the brand.
5.5million monthly readers
8content delivery channels
32minutes average magazine reading time
While travelers are en route from point A to point B, they can find out what to do in the city they’re headed to and be ready to hit the ground running when they arrive.
Learn about destinations here, there and everywhere—from local cuisine to fun activities and sights to see.
Pace took the inflight experience a step further by creating city guides, accessible on inflight Wi-Fi channels.
Readers have given the magazine major props for the topics covered, the presentation and the genuinely wholehearted tone of the content.