Keeping people reading while their heads are in the clouds (literally)
Complement–don’t disrupt–the brand love
Capturing the attention of travelers at 40,000 feet with content that trumps other entertainment options? It wasn’t a flight of fancy.
Humble brag: Southwest’s inflight magazine is the most read in the nation. Why? Because Southwest: The Magazine delivers fun, engaging content that aligns with the brand’s unique personality and culture, while reinforcing the brand.
5.5 million monthly readers
8 content delivery channels
32 minutes average magazine reading time
40 awards won