The Four Seasons Private Jet flying above the clouds

Back to Work

, , , , ,

Four Seasons

Travelers pick Four Seasons Hotels and Resorts for more than a hotel room. It’s about peerless luxury experiences that fuel brand love at every turn, on every channel, from the moment trip planning begins. 

View SiteView Site

Challenge

Four Seasons wanted to fuel brand love across every customer touch point, mirroring its luxury offerings across branded content and digital experiences.

Solution

Pace elevated the Four Seasons experience across the brand’s property websites, booking portals, email, video and social platforms, and through direct management of the award-winning Four Seasons Magazine.

Results

Four Seasons has seen booking rates triple for travel experiences Pace promoted through content. The brand also saw a 43% boost in organic bookings among travelers who read the magazine.

Four Seasons Magazines, featuring a cover photo of a girl handing a gift box to bridled horses

Bringing luxury travel into focus

Across our 16-year engagement with Four Seasons, we’ve led campaigns to promote numerous specialty travel experiences like the Four Seasons Private Jet. Seeing is believing for exclusive offerings like this one. So we created a storytelling package that brought the experience to life. 

We drove a surge in new bookings by sending an influential travel journalist and filmmaker to document what the Private Jet is like. We also created a dedicated campaign landing page, supporting video assets across web and social channels, and marketing emails to fuel consideration and increase direct bookings.

Four Seasons digital magazine shown on mobile device
Four Seasons social media images on mobile devices

Engaging adventurers during the booking experience

To support the global Four Seasons portfolio, we manage creative production and website content for over 130 brand properties. Our teams process thousands of content creation and revision tickets each month, juggling more than 18,000 total pages of content. 

The Four Seasons booking site on a tablet

Bringing luxury content into the hotel room

Our team has spent more than 15 years publishing Four Seasons Magazine and creating all magazine content (art and editorial). We also developed and continue to manage the digital iteration of the magazine.

Similar projects

Let’s talk.

Our team is ready to tell your story.

Get in touch