All Pace projects begin with an audit of your website and/or campaign. This document provides a holistic view of your current analytics, tracking tools, a road map for improvement, and recommended reporting structure for your program and/or website performance. This concentrates focus completely on ensuring that you are tracking the most relevant key performance indicators and tracking them accurately – two analytics pillars for good marketing and content performance.
Audits from Pace’s analytics team stand out from those at other agencies in its deep-diving analysis and detailed forward planning. All accounts are analyzed by a human; data is meticulously sifted and viewed in terms of what KPIs are best personalized or customized to your site. Our end deliverable is an annotated road map with visualizations to produce the relevant and usable data possible for your marketing and reporting needs. This comes complete with a list of action items and detailed instructions that can be implemented by a client’s internal developer or by a member of the Pace team.