POST-CONFERENCE TAKEAWAYS
A New Era of Content:
Emerging Technology + The Human Touch
Thank you for joining us at Content+ 2024!
You can recap this year’s program with our downloadable handouts below. These handouts outline both key points to remember and actions to take in line with each topic.
CONTENT+ 2024 PROGRAM
Keynote speaker: Joe Pulizzi
(the godfather of content marketing)
The Business of Content, and if I were You
Jim Marous, The Financial Brand
Unlocking the potential of generative AI for personal and business transformation
Rebecca Brown, Pace
The new consumer psychology: Empower me, don’t sell me
Jim Lecinski, Northwestern University
How modern marketers should be thinking about AI
Ana Grace, Women In Product, Disney Parks
Michael Meder, Pace
Developing innovative digital experiences and products
Andrew Bolton & David Brown, Knotch
The secrets to high-impact content
Jared Roy, Salesforce
Managing expectations in customer moments through a data focused CRM strategy
Adam Morgan, Elevate Digital
Gordon Locke, Pace
The technology conundrum: Content, CMS, CRM, CDP and CX
Winnie Shen, Zeta Global
A critical convergence of media and content and customer journeys
Joe Pulizzi
The Tilt
Winnie Shen
Zeta Global
Jared Roy
Salesforce
Rebecca Brown
Pace
Andrew Bolton
Knotch
Jim Lecinski
Northwestern University
David Brown
Knotch
Ana Grace
Women in Product,
Disney
Gordon Locke
Pace
Adam Morgan
Elevate Digital
Michael Meder
Pace
Jim Marous
The Financial Brand