We research our competitors, create robust content strategies, set goals, produce content, and track as much data as we can. However, what good is all that data without the insights and recommendations to help move your business forward?
“Once you understand your customers’ preferences and tastes, you are in a much better position to create a better experience for them,” says Daniel Waisberg, author of Google Analytics Integrations: Centralizing Digital Marketing. “And a better website experience will inevitably lead to a happier customer.”
All good analytics start with great questions. To help you improve your digital marketing efforts, here are some of my top key performance questions (KPQs) for you to begin asking yourself and/or your analytics team that will help you work your way to deeper findings.