If people leave your site to click the next link to find their answer, this can negatively impact your page rank. Google interprets this behavior as your content being irrelevant to the search query, even if the bounce was simply due to a user not waiting for your content to fully load.
You can optimize page speed by following these best practices:
- Optimize images (save in the smallest size possible while maintaining image integrity)
- Reduce the number of redirects and server calls needed to load the page
3. Allow Googlebot to crawl your site
Googlebot (also known as a spider) is what Google uses to scan websites and determine their content. Make sure you’re not blocking Googlebot via your robot.txt file. In order to ensure you’re maximizing your mobile SEO efforts, check to ensure that “Googlebot (smartphones)” can access the important sections of your site.
You can use tools such as Screaming Frog to crawl your page using the “Googlebot (smartphones)” spider. This will show you how Google sees your page and help to identify any areas of these mobile SEO best practices where you could improve and further optimize your site.
4. Schema.org and structured data
Another mobile SEO best practice is to use Schema.org and structured data to mark up information on your site so that search engines can better match queries. As Google continues to serve up quick answers, it’s increasingly important to use structured data to help land that coveted position 0 at the top of the SERPs.
Follow these best practices to optimize your site and help give your content a chance to stand out in the new mobile-first indexing world.