GREENSBORO, N.C. (August 21, 2026) — We are honored to announce that Pace Communications has been named Content Marketing Institute’s 2026 Agency of the Year. The recognition marks Pace’s fifth Agency of the Year win, following wins in 2013, 2017, 2021 and 2023.
For Pace, the honor reflects what content marketing must become today: a discipline where performance, creativity and human judgment work together to create content audiences value.
In 2025, content marketing reached a turning point. AI accelerated content production at historic speed, but audience attention did not evolve at the same pace. In an era of seemingly infinite content, attention has become one of the scarcest resources. Brands face a new paradox: more content, less engagement.
For 52 years, Pace has evolved alongside every major industry transformation. As AI reshapes the industry, we are helping brands rethink how content works in an environment where creating something truly worth consuming matters more than ever.
While Pace embraces AI as a powerful accelerator of efficiency and insight, we believe technology alone does not create differentiation. Human judgment does: understanding which stories matter, what audiences value and how to create content that is meaningful.
That belief shapes how we approach content today. Pace creates integrated content systems where audience insight, storytelling, distribution and measurement work together to drive performance while building trust and engagement. It’s work we’re proud to do every day.
This recognition is also a testament to the clients who trust us with their brands. Across financial services, healthcare, automotive, travel and hospitality, and technology, we’ve partnered with organizations including Four Seasons Hotels and Resorts, Verizon, PepsiCo, Mercedes-Benz High-Power Charging, Truist, Brighthouse Financial, UPS, American Express, Hackensack Meridian Health and Wells Fargo.
After decades of reinvention through every major evolution in content marketing, Pace looks forward to helping brands navigate what comes next with the same creativity and optimism that have defined us from the beginning.
Read the official announcement: Pace Communications – Agency of the Year, Content Marketing Institute.
