While it has been around for over a decade, Instagram is still one of the top growing apps on the market; currently sitting at the 7th spot for most visited website in the world. The platform is continuously evolving its algorithm and adding new features, which can be tricky to keep up with. With a few tips, tricks and tools, you can beat the algorithm and gain new loyal followers on Instagram.
Experiment with New Formats
The head of Instagram, Adam Mosseri, recently made the statement that the platform is no longer a “square photo-sharing app.” More specifically, they have been working to expand their video and shopping capabilities. Now that photo is not the primary content type on the app, it’s the perfect time to experiment with their variety of formats like Reels, Stories and Instagram Video. Providing users with variety can help boost your business within the algorithm, find new followers and expand your reach. While this can be a tactful way to increase followers, it may be overwhelming to manage all those different pieces of content. Using a tool like Tailwind or SocialPilot to manage and schedule your posts can make planning out your content that much easier.
Engage with Your Audience
Instagram is a two-way platform. People don’t just want to hear from you, they want to interact with you and feel connected to your brand. So don’t post and ghost! Every time you share something on Instagram, make sure you are keeping an eye on how your audience is engaging with it and engage back. Make your followers feel seen and heard by liking, replying, and resharing their comments and responses to your posts. You can also encourage interactivity by utilizing the platform’s stickers, like quizzes and polls, on Stories. This provides your followers (or potential followers) with an additional opportunity to share their thoughts and feedback with you. Plus, it’s fun! An all-in-one analytics and monitoring tool like Hootsuite can help you monitor engagement on your posts and see who is talking about your brand and allow you to join in on the conversation.
Collaborate with Others
When trying to grow your following on Instagram, it can help to increase your reach as far as possible (within reason). Working with other creators or influencers, as well as other brands, can help expand your following by introducing your brand to your target audience who might be interested in your offerings. When using influencers for a campaign, you can almost instantly gain new followers. People trust social proof and recommendations from creators they can relate to or aspire to be like much more than promotional content from brands. Instagram makes it even easier to team up on posts with their “Collabs” feature that allows two accounts to co-author a post and then share it to both profiles at the same time with combined engagement. Influencer platforms like Upfluence or Aspire have databases filled with potential collaborators to build mutually beneficial relationships with.