Give me an S! “S!”
Give me a W! “W!”
Give me an O! “O!”
Give me a T! “T!”
What do you have? A simple yet effective way to uncover opportunities for your client or your business. This article will outline the best practices to develop a SWOT analysis to allow you to identify what’s working and where you can improve to kickstart your organization’s strategic planning process.
A Little Bit of Planning Goes a Long Way
It can be easy to fall into the trap of starting a project at lightning speed but without first taking time to solidify your goals and develop a plan. Without a goal, you’ll end up going on a reckless, winding road trip with no GPS and no final destination. To ensure program success, we recommend beginning with Discovery. This includes outlining goals, objectives, and taking the time to identify and synthesize all available data to drive to results.
Often overlooked in the fast-paced environments we work in now, SWOTs are one of the simplest, most effective ways to start a project because they outline your positioning.
Need to create a social strategy? Start with a SWOT.
Need to create a content strategy Start with a SWOT.
Need to sell more products? Start with a SWOT.
I could go on and on, but you get the picture. SWOTs can work with any project.
SWOT Analysis Components
Simply put, a SWOT is a high-level summary of previous analysis that details your businesses’ Strengths, Weaknesses,Opportunities, and Threats.