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Less traffic, more conversions: A different way to look at AI-driven search

Since the birth of Google and its myriad imitators, er, competitors (Bing, Yahoo!, DuckDuckGo, to name a few), search engines have been the backbone of digital marketing. Marketers optimized for...

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How do we define brand love?

There are more than 360 million brands in the world. So why is it that the average consumer can only name a handful? Even more...

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The brand loyalty playbook: How marketing and CX win together

You might be losing customers without even realizing it. Many brands focus heavily on acquiring new customers but overlook what happens after the sale. The...