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Less traffic, more conversions: A different way to look at AI-driven search

Since the birth of Google and its myriad imitators, er, competitors (Bing, Yahoo!, DuckDuckGo, to name a few), search engines have been the backbone of digital marketing. Marketers optimized for...

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The brand loyalty playbook: How marketing and CX win together

You might be losing customers without even realizing it. Many brands focus heavily on acquiring new customers but overlook what happens after the sale. The...

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There’s no such thing as authentic AI

The probability that you’ll bump into someone you know at the grocery store when you’re wearing your ugly sweats also applies to the likelihood of...