The term metaverse refers to a group of digital platforms, technologies and environments, many which represent or connect socially to users’ lived experiences. These technologies aren’t all conjoined (yet). Like the internet, the metaverse isn’t limited to any one platform or even to any one connecting technology.
Audiences already spend more than 5B hours per month on metaverse experiences.
Individual consumers are already investing enormous amounts of time, cash and virtual currency into metaverse experiences. For instance, collective audiences already spend more than 5B hours per month on metaverse experiences. Gartner predicts that 25% of people worldwide will engage in such experiences—ranging from work, education, shopping, socialization or just entertainment—every day.
The big question is not whether brands should be there too, but how they’ll show up and connect authentically with their communities.
Read on in our comprehensive white paper.